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Page Society Case Study : Fearless Girl

For the 2017 Page Society Case Study competition, my team's topic was State Street Global Advisor's 'Fearless Girl' installment.  We explored the reaction, backlash, and implications of Fearless Girl and how the issue of gender diversity is prioritized within corporations.

Public Affairs Market Sector Analysis

In Winter 2018, for PRAD 595 The Business of our Business class we examined a segment of the public relations field.  My team chose public affairs and determined what percentage of the total public relations profit comes from public affairs. Our market research included evaluating PR firms that have public affairs as part of their service offerings as well as firms that specialize only in public affairs.

Universidad Popular Research Report

For our research methods class, we worked with the Universidad Popular, a non-profit community center in the Little Village neighborhood in Chicago. As a class we conducted one-on-one interviews, focus groups, and collected surveys in order to provide recommendations for UP's programming.

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